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Octogone Insight

Articles, analysis and innovations for data-driven restaurant management. Operate. Automate. Analyze. Predict.

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The Paradox of the Modern Restaurant: When Marketing Outshines the Numbers
Trends
3 min read

The Paradox of the Modern Restaurant: When Marketing Outshines the Numbers

Modern restaurants shine online more than ever — but strong marketing doesn’t guarantee strong margins. Many operators excel on social media yet struggle with food cost, prime cost, and data visibility. This article explores why popularity can hide fragile profitability, and how smarter tools, menu engineering, and real-time cost tracking can turn financial management into a genuine competitive advantage.

Charles-David Carrier